Joe Gibbs Racing
Huntersville, NC
 
Top NASCAR Team, 2005 Cup Championship, contracts with Official Race Shop for the following services:
 
Web site development, design & implementation
    original contract for web design in 2003
    complete overhaul of Web site design and functionality for     2006 Race Season
    site maintenance and support
    upload pre and post race reports
    database maintenance and html email blasts to team fan     membership
 
On-line store platform
    development, design and buildout of robust eCommerce     system
    maintenance and support of store platform
    product photography, as needed
    promotions and specials based on race events
 
Discount programs and promotions
    interface with separate sponsor intranet
    across the board discount provided to sponsor employees
    gift cards and promotional codes
 
 Virtual kiosk on-site at race shop
     virtual guestbook registration for visitors and fans
     design and maintenance of image-driven program
     detailed statistics of registration and membership information
 

Joe Gibbs Racing is one of the premier organizations in NASCAR, fielding three NASCAR NEXTEL Cup Series teams for Yeley (No. 18 Interstate Batteries Chevrolet), Tony Stewart (No. 20 The Home Depot Chevrolet) and Denny Hamlin (No. 11 FedEx Chevrolet) and two NASCAR Busch Series teams for Yeley (No. 18 Vigoro / The Home Depot Chevrolet) and Hamlin (No. 20 Rockwell Automation Chevrolet). Based in Huntersville, N.C., and owned by Joe Gibbs - a three-time Super Bowl-winning coach, member of the Pro Football Hall of Fame and current coach of the Washington Redskins - the team has competed in NASCAR since 1992, winning two of the last five Cup Series championships and more than 40 NASCAR races - including the 1993 Daytona 500, and the 2000 and 2005 Brickyard 400.

Looking to present a much more professional Web presence to the industry, Joe Gibbs Racing first hired our designers and programmers to develop and design a new Web site in 2003.  Since that time, the business partnership has expanded to include an on-line store platform and a virtual kiosk on-site at the team headquarters, race and gift shop.
 
Official Race Shop provides site maintenance and support 24 x 7 to the team, updating the site after driver qualifying, before and after races, and whenever team or driver news is generated.  We also help implement store promotions and specials based on race and other newsworthy events, driving traffic to both the Joe Gibbs Racing Web site and on-line store.  We have provided unique discount programs for sponsors of the team, and continue to enhance and expand upon our mutually beneficial relationship with this powerhouse in the motorsports industry.
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